Last week I saw a provocative ad created for Brita+Nalgenes’ Filter For Good campaign, accompanied by the first commercial I’ve seen that shows a bottle of water for what it is. An energy inefficient, toxic commodity that we use once and throw “out”, where it languishes for 1,000 years. Now, I don’t buy bottled water [...]

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I just read that if everyone in LA county gave up bottled water for one year it would save 1.7 billion bottles, enough to wrap around the earth more than 1.5 times. Enough!

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The craze of bottled water is a national obsession but tap water is usually safer for you, and often better tasting too. Using a hidden camera, Penn & Teller will take a look at the obsession.

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The soft drink giant Pepsi has been forced to make an embarrassing admission — its best-selling Aquafina bottled water is nothing more than tap water. Pepsi has agreed to change its label under pressure from the advocacy group Corporate Accountability International (CAI) which has [...]

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This webpage describes an animation that we made to raise awareness about the surprisingly poor recycling rates of plastic water bottles. Since its recent popularization, bottled water (in all its flavors) has become one of the most consumed, yet least [...]

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MSNBC
The biggest growth in bottled beverages isn’t beer or soft drinks or juices. It’s tasteless, colorless and sugarless water. And while that can mean fewer cavities and slimmer waistlines, it irritates Patricia Franklin to no end.
The director of a nonprofit group that promotes recycling, she spends her workday thinking about the bottles, cans and [...]

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NPR
NPR’s Scott Horsley reports that thirsty consumers who used to reach for a can of soda are increasingly reaching for plastic bottles of water instead. That may be good for the body, but it’s bad for the environment. In California, where landfills are filling with plastic bottles, conservation officials have started a recycling campaign. A [...]

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